Mon, 09 Aug 2010

Certified by WHOM?

I was struck by the words on a UPS store while out for a walk today. Here's the words from their website

The Certified Packing Experts at The UPS Store can pack almost anything.

The bolding is mine. Certified by WHOM? Is there some sort of "national packaging certification agency"? Is this part of the U.S. government's effort to provide better packing services? If you went into the store and asked to see the clerk's certificate, could they show it to you?

We seem to run into these meaningless advertising words all over the place. I found the following on my shampoo:

Nutritive fruit micro-oils

and the conditioner is

Professional Salon Forumula

as if there is an amateur salon somewhere out there where people just cut and style your hair as a hobby. By the way, the conditioner is "ultra luxurious" as if being simply "luxurious" isn't enough or is somehow inferior.

These nutritive fruit micro-oils are interesting, especially since hair is dead. I'm wondering what sort of oils are small enough to be called "micro".

You really wonder what promotions people think when they come up with these sorts of things. Just how stupid do they feel the public is -- don't answer that!

posted 16:51 [/Media] permanent link